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Maximilian Lude

Mirror, mirror on the wall - Which trends will be relevant tomorrow?



Digitalization, Innovation & Future


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Maximilian Lude
Speaker Maximilian Lude
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Dr. Maximilian Lude, expert in shaping innovation and the future of medium-sized businesses. Born in Swabia, socialized as a European-curious forward thinker, he started his academic career at Zeppelin University with a stopover at Copenhagen Business School. After studying economics, he devoted his doctoral studies to the interface between marketing and family business. His vision to more closely integrate practice with science ultimately led him to found a future office around the strategic and future-relevant topics of innovation, transformation and the future of work. Professional monogamy is not his forte, so he remains committed to science. In addition to publications and international conference contributions, he represented the Chair of Innovation at the TU Munich at the new campus in Heilbronn for three years. In his consultations, workshops and lectures, he inspires his participants with a firework of inspiration. He understands how to prepare well-founded scientific findings in a practice-oriented manner and make them accessible to the audience.


What does securing the future mean for (family) businesses in a rapidly and exponentially developing world of tomorrow? Sustainable innovation that starts with the employees, flexibility in the business model and the goal of organizational ambidexterity are my top priorities.

Is this the future or can it go away?

  • Innovation & New Technologies - A Journey into the Future
  • Contextual competence - How to understand contexts to make innovation possible.
  • Ambidextry - How to stay flexible and efficient at the same time? How to find the balance between the new and the existing

SME success factor - 
Innovation through cooperation with tradition

  • How to combine old and new to open up new business areas
  • How growth works sustainably through cooperation with start-ups
  • No fear of speed - exponential growth as an opportunity for SMEs

Innovation theater or real innovation?

  • Design Thinking, Idea Hackathons & Co. all just theater or innovation drivers?
  • Success Factor Family Business - How Long-Term Thinking Leads to Short-Term Success

The following topical items may be included in Keynote 2:

  • What is the specific relevance of political developments for SMEs and (family) businesses?
    What strategies are in the pipeline now? How can companies deal with these uncertainties?

More topics:

Mirror, mirror on the wall -. 
Which trends will be relevant tomorrow?

Employer attractiveness in medium-sized companies - 
It belongs to me like my name on the door

References & Press

Excerpt company references:

  • LAAX
  • FC Bayern Basketball
  • Flughafen München
  • Pfeifer Group
  • Ravensburger
  • Real Estate Lounge
  • Ulderup Akademie
  • Start Up BW
  • Kieback und Peter
  • Cap Inside
  • Wella
  • WWv Versicherungen
  • Bosch Rexroth
  • Bosch
    u. v. m. 

„Thank you Max, for an inspiring keynote!
Our global team appreciated your great brainfood. VUCA is not a threat: with context competence and awareness for ambidexterity we can exploit and explore our business.“ Udo Jauernig, Business Digital Officer at Automotive Electronics, Robert Bosch GmbH

"80 hairdresser entrepreneurs from Germany, Austria and Switzerland had the great pleasure to attend a lecture by Dr. Maximilian Lude, expert for innovation and future design with the headline: Mirror, Mirror on the Wall - Which trends will be relevant tomorrow?

All participants were enthusiastic about his dynamic, varied, informative and entertaining lecture.The professionalism of the speaker from the initial contact to the briefing and the execution of the event was unparalleled. The feedback from the participants on site was extremely positive and the developments addressed have sustainably triggered further impulses & impetus with our customers."

"Prof. Dr. Maximilian Lude provided the introduction to the topic of digital rethinking with a captivating presentation. [...] Nothing is any longer as the old familiar patterns of thought and action would dictate."
Oldenburgische Volkszeitung

"Consultants are many, scientifically based experts and companions few. The latter also with humor, wit and team spirit do not exist at all - we thought! We were wrong."
Mag. Matthias Winkler, CEO Sacher Group 

"Especially in the area of innovation, we very much appreciate the approaches and the professional approach. They combine science and practical relevance in an optimal way and thus enable companies to break new ground."
Matthias Mey, CEO Mey GmbH & Co. KG



Expert Marketplace - Maximilian Lude - Impressions 0
Expert Marketplace - Maximilian Lude - Impressions 1
Expert Marketplace - Maximilian Lude - Impressions 2

Presentation types

  • Factual presentation

  • Impulses and motivation

  • Infotainment

  • Audience interaction

  • Online lecture

  • Practical relevance

  • Business talk

  • Specialized lecture

  • Interview

  • Workshop

Required equipment

Apple notebook
Apple notebook
Presentation Case
Presentation Case