Dr. Georg Kofler is a serial entrepreneur with a passion and an expert in communication, marketing and e-commerce. He knows what it means to take entrepreneurial success into your own hands from the ground up.In 1989, Kofler launched the TV station ProSieben, which he expanded into ProSieben Media AG and took public as CEO - the first major IPO of a German media company. At the same time, Kofler introduced teleshopping to the German market for the first time with the station H.O.T., now HSE24. He then became CEO and shareholder of H.O.T. Networks AG, which developed teleshopping throughout Europe. In 2002, Kofler took over the management of pay-TV company Premiere, which was on the verge of insolvency. Kofler restructured Premiere and successfully took it public in 2005. In 2007, he exited the TV industry and invested in various companies through his investment holding company. Since 2017, he has been the main shareholder and chairman of the supervisory board of "The Social Chain AG," which is listed in the Prime Standard of the Frankfurt Stock Exchange and operates social commerce on an international scale. Kofler was also an investor in the popular TV show "Die Höhle der Löwen" for five years.