Florian Satzinger

Prepare calmly & wisely and jump like a tiger when the energy input is worth it!

Florian Satzinger 傅雷 is Founder & CEO, Consultant and Keynote Speaker - a true passionate entrepreneur and an expert in international business & trade. With a solid background in international procurement, logistics and investment, he offers customised solutions for China production and China investment. After his school education in Bavaria and Canada, Florian studied Business Administration at FAU in Nuremberg and completed a Master in International Economics at Maastricht University, NL. After an EU scholarship in Beijing, he lived in China for another 16 years, where he learnt Mandarin, both written and spoken, and made it his working language. Following his work at Siemens China and the WTO, he founded several successful companies, including JAC Ltd. in mainland China, Juflo GmbH and ID Power GmbH. These companies provide comprehensive services to make international trade run smoothly. With over two decades of experience in international trade and as a board member alumni of the EU-China JMTP, Florian is an absolutely top-class consultant and keynote speaker who draws his participants into the band from the very beginning with a firework of valuable impulses from practice for practice. He encourages people to take action. He knows how to combine cultural and spiritual experiences.

Rates

Vita

Topics

Success booster China - understand purchasing in depth & save money

The dos and don'ts of trading with Asian partners
How to create your success matrix for the right supplier selection
Knowing, understanding and applying the magic triangle of reliable contract drafting
The price makes the profit - How to negotiate and get the right price
How to integrate the network of testing institutes from the outset and make it part of the contract,
Ensure quality to avoid surprises
Benefit from reliable and proven local contacts at the Asian ports

The art of “SUN ZI BING FA” 孫子兵法 - Understanding & successfully applying Asian negotiation tactics

How to apply Chinese war tactics in everyday business and gain advantages for your company
Tips and tricks - Benefit from 24 years of experience in local negotiations
Asia Mindset - How to understand the mindset of your Chinese partners and learn what knowledge they can and cannot share to protect your intellectual property

Big Picture - Combining geopolitical advantages and becoming a market leader

How to become aware of European capabilities and apply them in a targeted manner
How to gain a geopolitical overview, recognize opportunities and risks and make strategic decisions
How to incorporate the newly gained BRICS influence into your Asia strategy and avoid surprises
How to achieve a pool position in the battle for markets

Asian wisdom - traditional insights for modern business success

The art of balance - understanding and applying Asian principles for successful business strategies
Zen and mindfulness in the workplace - for a greater desire to perform
How to use Asian wisdom to plan strategically, make decisions and achieve goals faster.

References & Press

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Awards:
2020 Lecturer of the year
2022 Trainer of the year
2023 International speaker of the year