LEADERSHIP, TEAM BUILDING, MOTIVATION AND COMMUNICATION.

• "How do I motivate my players? They have to motivate me to get them up first..."

Effective leadership through effective communication

DEVELOPMENT OF PROFESSIONAL FOOTBALL - SUSTAINABILITY ALSO IN BIG BUSINESS?

• The ongoing commercialization in professional soccer threatens many tradiIonal clubs that do not or do not want to rely on financially powerful investors.

"I once called it predatory capitalism. But that's actually an insult to the predators who don't stockpile 800 zebras to tighten the supply and then throw the zebras on the market at a high price." (E.L. on investors in soccer)

CORPORATE PHILOSOPHY, SOCIAL AND SOCIETAL RESPONSIBILITY

• "A company has long since ceased to be just a business, but is a responsible part of our society in a wide variety of ways."

A company's philosophy, whether consciously communicated or unconsciously lived, determines its entrepreneurial actions, the culture experienced and lived in the company, and the answer to the question of the extent to which it lives up to its social or societal responsibility.